As an entrepreneur, artist, crafter, chef, coach, or corporate executive, choosing the right type of portrait can make a big difference in how you come across. You might think that you need a business headshot, but after looking at what you need and how you will use your images, you might choose to have Personal Branding Portraits instead. Why? Because headshots and personal branding portraits are two very distinct types of portraits, each with its own unique purpose and style. And if you’re wondering how to choose, read on my friend. Let’s look at the difference between headshots and personal branding portraits and help you decide which one is right for you.
What is a Headshot?
Headshots focus solely on your face and shoulders, show very little personality, and aim to showcase your professionalism and competence. They are commonly used in corporate settings, such as a company website, your LinkedIn profiles and CV. They are also used by actors, models, artists and other performers as part of their portfolio. Headshots are typically taken in a studio, against a plain backdrop, or simple, neutral background.
What is a Personal Branding Portrait?
A personal branding portrait is a more comprehensive portrait that shows you in a natural and relaxed setting. Rather than just focusing on your face and shoulders, a lifestyle portrait may include full-body shots, shots of you in action, and shots of you in your work environment, like your home, office or studio. The purpose of a lifestyle portrait is to create a visual story of your brand and personality. Lifestyle portraits are often used by entrepreneurs, coaches, and creative professionals who want to showcase their unique style and approach.
How Are They Different?
The main difference between headshots and lifestyle personal branding portraits is their purpose and style. Headshots are more formal and traditional, while lifestyle portraits are more storytelling, relatable and expressive. While headshots are designed to show you at your most professional, lifestyle portraits tell a visual story about who you are and all the ace stuff you do.
Are you looking for a Brand Photographer who can help you create impactful images that feel like you?
I can help. I love working with entrepreneurs from all walks of life to help them be more visible and grow in a strategic and collaborative way. My working style is relaxed, warm and fun while we work together to create images that show you and your brand off at their best. Click the button to find out more, or schedule a discovery call if you’d like to have a chat.
Which One Is Right for You?
Choosing between a headshot and a lifestyle personal branding portrait depends on your personal style, brand, and audience. If you are a corporate executive or in a more traditional industry, a headshot may be the best option for you. However, if you are an entrepreneur and small business owner, such as a therapist, chef, coach, artist or creative professional, a lifestyle portrait will likely be the better fit. Ultimately, the type of portrait you choose should align with your brand, speak in your voice, and help you stand out in your industry and to your clients.
Do You Need Both?
Great quality, professional headshots will give you the best first impression. Follow this up with Personal Brand Photography, and you will be telling your story while elevating your brand. Personal Branding Photography adds depth and authenticity to your brand, and communicates your personality, style, and brand story in relatable images that intrinsically feel like you. It can help you stand out in a crowded market and create a memorable impression on your audience. Combining both headshots and Personal Branding Photography will elevate your brand, drive engagement, and create a consistent brand image across all marketing channels.
Ultimately, whether you choose a headshot or a lifestyle personal branding portrait, the most important thing is to make sure your portraits truly represent your brand and personality. Both types of portraits can be powerful tools for building your personal brand and connecting with your audience. But by understanding the difference between headshots and lifestyle portraits and the value of having each and both, you can make an informed decision that will help you and your brand show up in the best way you can.
So what are you waiting for? Check out my Brand Photography Services to book your Purely Portraits shoot, or choose a Half Day or Full Day brand photography session if you really want to tell the story of your business in relatable, scroll-stopping, impactful images.
And if you’re ready to take the next step, read on for the best outfits to choose for your portrait session, the best location for your shoot, and what you can expect on the day or just get in touch and let’s answer your questions.
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