What you wear matters. Not just for how you feel, but also for what it says about you and your business.
Depending on your chosen package, you should have 2-3 outfit options in mind for your personal branding photography. Alternative looks will make sure your brand images show variety, don’t look too ‘samey’, and let your personality shine! Clothing is very individual and the perfect way to show off and communicate your brand, and tell your ideal client everything they need to know about you as a person and if they want to buy from you. So although I can’t tell you exactly what to wear, as a London brand photographer, my 5 top tips can really help choose your outfits for your personal branding photoshoot.
There are many things to think about when picking your outfit. One of these is your brand’s colour palette.
By incorporating your brand colour(s), you can subtly create cohesiveness across your platforms. But, also consider whether the colours work with your complexion and hair colouring, or if your website is purple throughout, whether it’ll be too much to wear purple for your branding session too. Block colours work best for branding photography sessions, but don’t feel limited if your personality gravitates towards patterns.
Alternatively, wear what you would wear when you actually do what you do or meet your ideal client. This is as much on-brand as your brand colours can be, especially if you can incorporate your brand colours through products, accessories or even your photography location.
Jewellery is a beautiful addition to your outfits. Not only are they easy to swap out, but they create a visual statement. Necklaces can provide a great bit of texture in your shoot, whilst the scarf you are never seen without can show your personality. The thing to remember with jewellery is that less is more!
Also don’t forget any visible tattoos you may have. Are they in line with your brand? Do you want to show them off? Will they add to the story you’re trying to tell?
Comfortable shoes are an absolute must for any photography session too. You may LOVE your heels, but can you walk or stand in them for a few hours? If you are uncomfortable, it will come across in your photographs.
I can help. I love working with entrepreneurs from all walks of life to help them be more visible and grow in a strategic and collaborative way. My working style is relaxed, warm and fun while we work together to create images that show you and your brand off at their best. Click the button to find out more, or schedule a discovery call if you’d like to have a chat.
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