Photography makes your brand more relatable and human
People buy from people. In an ever more technological world, this has never been more true. We seek out people and businesses we connect with on a personal level, follow them on social media, and eventually buy from them because of how they resonate with us.
By using your brand photography throughout your off and online presence, website and social media, potential clients will relate to you so much better and see the face behind the business. They’ll imagine themselves working with you, see the real people they will be working with, and get a glimpse into the way you work.
Photos that feature people take your products and services from impersonal, nice-to-have, and theoretical, to real, achievable, and desirable for the people that view them.
Brand photography increases your engagement
Images are simply more engaging than words. According to this Hubspot study
social media posts with images see 2.3x more engagement than those without images, while image-heavy articles double their social media shares and likes. 65% of marketing execs say that photos, videos and other visual content are crucial to communicating your brand story. Pins that show a product or service being used are 67% more likely to drive sales through Pinterest. Tweets with images were retweeted 150% more than tweets without images.
Of course, it’s not all about social media. But there is no doubt that good quality, on-brand photography is key to your brand’s success.
And finally… photography increases brand consistency and recognition
Brand consistency is key. Using all your visual elements consistently across your marketing channels will make your customer journey infinitely more straightforward, and they will be 3-4 times more likely to buy from you as a result.
It also makes your brand infinitely more recognisable. This, in turn, will help with word of mouth and referrals once people fall in love with your brand, driving even more business your way.
In short, as great as your brand and your products and services are, having your own, unique and on-brand photography will help to bring your brand elements together. It will elevate your brand, making it look the best it can be.
So what are you looking for in your brand photography? Let me know in the comments below and get in touch
to book your own brand photography
And if you’re wondering what to wear at your personal branding photography session
, how to prepare for your portrait session
or what to expect from your brand photoshoot
? My tips and tricks will help you decide.
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