What can your brand photography do for you?

If you’ve ever hired or thought about hiring a photographer, you’ll know that there’s more to it than just being in front of the camera and smiling. This is especially true when it comes to ‘brand photography’. Brand photography is all about your business and how you want to be perceived by your customers, and if you’re unsure if that’s something you need, here are five things that your brand photography can do for you.

1. Brand photography creates visibility

Brand photography is a form of marketing. It is also a visual tool that helps you communicate what you and your business are about. It can be used to get your business in front of more potential clients, helping you get more customers and raise your brand’s visibility. It’s also a really effective way to build your business by connecting on an emotional and visual level with your ideal client.

That’s why it’s important to know what you’re getting into when you decide to hire a photographer to take photos for your brand.

2. Brand photography tells a story

Great brand photography should be impactful and storytelling. It should tell the story of your business, your products or services, your business ethos, values, and culture, and your personality.

You want your ideal client to look at your photos, and feel that “I want that” or “I need that” or “I wish I knew them/knew what it was like to work with them” etc.

3. Brand photography is about you and what it’s like to work with you

Yes, brand photography should show your product or service, but it should not just be about that. You know, the hard sell, that makes everyone feel a little icky.

Your brand images sholud also show you as a person and what it’s like to work with you by:

• Showing your company’s personality
• Showing the culture of your business, workshop or workspace
• Showing the values that underpin your business decisions and actions
• Telling the story of how customers use your products or services, and benefit from what you do
• Show what it feels like to use your services or products

4. Brand photography has an ROI (return on investment)

Let’s talk hard numbers for a sec. Did you know that good brand photography can help you make more money?

An important thing to consider when investing in your brand photography is the return on investment (ROI) it will bring and how measurable this is.

While brand photography can absolutely help you attract new customers and retain existing ones, ultimately increasing your business’ revenue, its direct impact can sometimes be hard to measure. This is also true because your brand images only form part of your brand, alongside your logo, typography, colour scheme, tone of voice, etc. and it’s very difficult to measure the impact of any of these in isolation.

Brand photography is a great way to increase sales and conversions because it plays an important role in increasing trust and in creating an emotional connection with your ideal client. A recent study found that consumers value trust over everything else when determining whether or not to buy from a brand (even more than price!). And while that may be hard to practically measure, it doesn’t mean it’s not effective.

What is clear is that your images are the main thing your ideal client will visually connect with.

5. Brand photography can be affordable

You might be surprised to find out how affordable brand photography can be. My sessions start from £175 for a 40 min session, and if you book a seasonal mini session, it is often even more affordable than that. If you feel you need a more in-depth brand photography session, my half and full day packages might suit your needs better, and don’t be surprised if you come back for another session when you start using your images and see the impact they’re having.

If your budget is limited and you want to shoot your own photos or have a friend do it for you, there are plenty of helpful guides online about how to get started and what equipment you’ll need. Saying that, photography is like so many other things – you get what you pay for. So think carefully if you can actually afford to do it cheaply, as it might mean that you’ll have to do it several times over.

Brand photography can grow your business, but it’s all in the approach

Brand photography is one of the most cost-effective ways to tell your story and grow your brand’s visibility. But it’s also a very unique process that requires an approach that’s both strategic and collaborative. It can be intimidating, but with the right tools, you’ll be able to execute it like a pro. Here are my five pointers to get you started on the right path:

• Know why you’re doing it
• Know what it is you’re trying to communicate
• Know who needs to see those images and where
• Keep in mind that there are lots of options out there beyond stock images or having someone else do it for you (which may not be in your budget or best interest).
• Think about what people are looking for when they come across your site—and give them pictures/videos/etc. to meet that need, not just text

Then take a look at what to expect from a brand photography session and start planning your brand photoshoot.

Invest and level up your relatability

Brand photography is more than just a few pictures or portraits. It’s an investment in your brand that can reap the rewards for years to come. Whether you’re looking to grow your social media following, develop a new marketing campaign, or simply get some great natural portraits of your staff, products and working space, brand photography is the best way to create a authentic, impactful picture of your business and level up your relatability.

The key is finding the right photographer who will help highlight what makes your business unique, and if you feel you’re ready to get the ball rolling, get in touch today and let’s talk about your brand photography needs.

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